William & Mary Environmental Law and Policy Review
Abstract
Building upon prior research and scholarship, this Article is a study into supply chain environmental marketing, the Federal Trade Commission, and the evaluation of potential changes to the Green Guides under the umbrella of the global energy transition. While prior legal scholarship has addressed details of environmental marketing such as fashion, recycling, or agricultural practices, this Article brings this work forward and addresses the collective challenge the global supply chain creates for all environmental claims across industries in truthful environmental marketing.
What is truth-in-advertising in environmental marketing, given the global path of consumer products? In Part I of this Article, the interconnection of supply chain, energy resource usage, and environmental marketing will be examined. In Part II, the current FTC Green Guides and environmental marketing legal requirements and revision concepts under consideration will be detailed. Finally, in Part III, how businesses recognize supply chain in environmental marketing presently and may in the future will be analyzed, including whether “supply chain” should be incorporated in upcoming Green Guides and marketing practices, concluding with an eye to the future for supply chain informed environmental marketing.
This abstract has been taken from the author's introduction.