William & Mary Business Law Review
Abstract
This Article seeks to reimagine ways to prevent the circulation of conflict-affected gold and diamonds in the international jewelry market. This Article first examines the existing regulatory framework, and then applies that analysis to public survey data and conversations with industry leaders to create a set of informed proposals using behavioral analytics and modern solutions. This Article proposes increased use of two new technologies, blockchain and lab-creation, as well as a fundamental restructuring of the regulatory framework, including higher standards for gold regulation and an international council specific to jewelry regulation.